Turn the people who show up into a community that returns.

The people who walk through your doors are the ones most likely to come back. Good Standing is a simple way to make sure they do — more targeted than social media or a newsletter, with none of the upfront cost of a membership. Visitors earn a custom digital art badge for visiting, taking a tour, volunteering, or any action your organization curates, and that badge unlocks the special offers you create for your badge holders, whether that is something you provide or a collaboration with another brand sponsor. Participants opt in because they want to, pay only for the offers they take, and collect their badges and coupons as digital souvenirs of each experience, displayed on their Good Standing profile.

Riverkeeper Sweep at Valentino Park badge

Example of a live badge · Valentino Park Cleanup

Valentino Pier Park Cleanup coupon — one drink at Sunny's Bar

Example of a live coupon · One drink at Sunny's Bar, Special Price Lobster Roll, and Steve's Key Lime Pie

How it works

Offer a badge to commemorate an action

A visit, an exhibit, a finished course, a volunteer session. Anything worth recognizing earns a collectible badge.

Badges unlock coupons

Every badge allows you to send special offers to everyone who holds one. Perks, access, collectibles, all in one place.

Make offerings on your own schedule

Make new offers to your stakeholders whenever you want. Monthly, quarterly, annually. Up to you.

Where your existing channels fall short

Membership

Dues are cost prohibitive for many, and people are increasingly overwhelmed by another subscription, especially a recurring one.

The badge is free, with nothing to subscribe to. People pay per offer, not per month, so they are more likely to join. This community can also become a pipeline for your full membership program.

Social media

The algorithm decides who sees your posts, and more people are spending less time on social media, or opting out altogether.

A badge holder showed up in person and opted in to hear from you. They want the curated programming you create for this community.

Newsletters

Every inbox is overflowing, and AI is only accelerating the flood of content.

You reach badge holders periodically, each time with a coupon designed for them. They opted in because they know it's worth opening.

Every badge and every redemption is tied to a specific opted-in member — so you see exactly what your community did and what it generated, from volunteer hours to dollars spent at the gift shop.

$0 upfront

No setup fee. No subscription.

of coupon sales through the platform. You only pay when it works.

Yours to reach

Your badge holders are a community you can reach directly, anytime.

Badges already live on Good Standing

Illuminate VolunteerGlamourGals

Red Hook West ReserveProgram completion

Hypatia Nation · GoldTiered membership

Electric AssemblyWorkshop completed

Example of a coupon offering

Every coupon is two things at once: a real perk offered by a brand or organization, and a digital art collectible designed by an artist. Coupons can be free or purchased, and members pay only for the ones they choose to redeem.

Quechua Hat/Hair Band or Belt coupon by Robin Kang — **Quechua Hat/Hair Band or Belt — in partnership with artist Robin Kang.** This coupon is redeemable for a handwoven textile strip made by the Young Weavers of the Centro de Textiles Tradicionales del Cusco, plus an event where Robin shares about her work with the weavers in Peru. Digital artwork and a real-world incentive in one, with 85% donated to the Centro. View this coupon →

Other coupon offerings

Special exhibit accessA special price on a new show — or first entry before it opens to the public.

An event with the artistA ticketed talk, opening, or workshop, like Robin Kang's above.

Members' perksA behind-the-scenes tour, a café or shop discount, or a limited collectible.

Brand sponsorship collaborationPartner with a brand that offers something special to your stakeholders.